Online Marketing Jargon: Willingly, or not, no matter what you do, there’s a massive chance that the Internet plays an important part in both your personal and your work life, it’s something that everybody has, over time, become reliant upon, in one way or another.
Even more so in business, though, the Internet has become a tool that most people use more than anything else that they do each day, for that reason alone, it’s really important to understand the jargon that is used when it comes to online marketing which plays the most instrumental part of what the Internet has evolved into.
What do they mean?
Digital marketing is a broad term that refers to any Internet-based advertising and promotion marketing activities conducted via digital channels such as browsers, webpages, social networking sites, email, and mobile apps. A decent digital marketing strategy approach should include an online portfolio of your business to showcase what you are about and search engine-optimised web pages, you should also expect to include your social media pages and blogs whereby people can write articles about a given subject that relates to what you do.
You will find that there are various ways to drive business to your website, or social media pages, typically you can choose to try and take a more natural approach, or you can pay for advertisements which drive traffic (people) to where you want them to be.
Local SEO, with SEO being short for search engine optimization, local SEO is a method of online marketing whereby a website is optimised to promote items or services to a local intended demographic.
Content marketing describes a very clever marketing approach that consists of creating and spreading valuable and relevant content (such as videos, blogs, and social media postings) in order to attract and increase interest in one’s products or services.
Blog, essentially a blog is a website that is constantly updated and where an individual, a professional, or a small business offers their experiences, suggestions, and observations, as well as associated photographs and links. Blogging is vital for small company owners for both branding and enhancing their website’s rating in search engines, which love newly updated web pages.
Landing pages are used for a unique purpose and are different from a company’s main webpage, usually they are designed for something very specific such as a gaming event and are created for the sole purpose of providing some kind of special offer in line with the given occasion.
Keywords are utilised in SEO and are often in the form of a two-to-five-word statement that characterises your company or website. Keywords allow users to locate your digital content (site or social media profiles) using search engines. Discover the secret to discovering the best keywords for your website.
PPC is an abbreviation for Pay-Per-Click, an online marketing technique in which advertisers pay a charge each time one of their adverts is clicked on. Running a PPC campaign on Google or Facebook can increase your consumer exposure, but it takes careful planning so that your investment in paid advertising is successful.
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