As a manufacturer, you understand how important it is to keep up with industry trends, and in 2024, food flexible packaging is a trend. Whether you need to grab your customers’ attention, renew or reenforce your brand identity or just test new packaging, these are some trends you should know about.
Sustainable Materials
The increasing concern about the environment and how different materials impact has led to the pursuit of sustainable products and packaging. The primary demand of consumers is that the packaging is recyclable. However, they also appreciate options that they can reuse or repurpose. Many consumers want more than biodegradable options, but they also want packaging that they can compost. Packaging companies should also use recycled or renewable resources to create these packaging options.
The overall goal is to minimize the impact packaging and production have on the environment. Therefore, ideal packaging reduces waste, lightens shipping weights and increases efficiencies while better preserving and protecting the product it contains.
Product Visibility
Not only do consumers respond to packaging that they can see clearly on store shelves, but they may want to see inside the package to the product itself. Mylar bags and other technologies give you options to stand your products up without the bulky cardboard boxes of the past. In addition, you can add transparent windows into the design to show off your product. This also reveals any empty space or air that you add to your product, which consumers do not appreciate.
Top Colors
Today’s consumers appreciate natural, earthy colors in their packaging. These are colors that organic producers have used for years. The expansion of this trend into non-organic producers also suggests sustainable packaging. In addition, brands adopt specific color pallets that better target their specific audiences. New brands or those that seek to attract new clients may use brighter colors and greater flourishes.
Most Common Designs
Many of today’s brands have become more creative with their packaging. Often, you will find creative illustrations, graphics and even typography that define the products of a specific brand. Others find that clean, minimalistic designs work best for them. Retro designs have also made a comeback. The nostalgia these vintage designs create evoke memories of the past and a sense of security.
Customization
Brands like yours also demand highly customized or personalized packaging. You may use feedback and data to purchase packaging that resonates with your customers. They will see your products as unique and customized to them and your company as one that values their desires, creating brand loyalty. In addition, your customers may post online about your packaging if it is unique and attractive.
Interactivity
Like most producers, you want your clients to engage with your brand because you understand that this activity leads to brand loyalty. Interactive or smart packaging encourages this type of interaction. You can add QR codes that your clients can scan to learn more about your products and company. Your clients can find use-by dates as well as nutritional, location, manufacturing and recycling information as well. You can explore ways to get your clients more active using this technology.
Whether you choose custom printed stand up pouches or more traditional options, consider how your customers will see your packaging and its sustainability.