Social Media For Business Growth In 2022: Starting with a simple fact- 73% of marketers believe that social media presence has been effective for their business! Doesn’t matter you run a small shop or a big company; social media is more than important to grow your business. It is a vital piece of business marketing strategy.
Social media platforms help you connect with potential customers by increasing awareness about your brand. However, you need to start with a solid plan and an always-on mindset. Social media for business is an underutilized but powerful strategy to bring new sales and generate leads by driving great website traffic.
Many people see social media as a channel for brands, but it strongly benefits B2B and technology companies. In fact, recent research found that social media marketing doubled the leads of telemarketing, trade shows, direct mail, and pay-per-click campaigns. Social media conversion rates are 13 percent higher than average lead rates.
SOCIAL MEDIA is Everywhere!
More than half of the population uses a smartphone today! That is why more businesses are offering a better mobile-friendly experience now. This rise in mobile activity is huge for small businesses. Major social platforms like Facebook, Twitter, and Instagram provide free apps to allow business owners to manage their online presence. More importantly, these mobile free apps let consumers connect to their favorite sites as well. Some of them are not just sharing the life updates but looking consciously for businesses, products, and services to connect with them on social media. Therefore, having a social media presence can improve the chances of you getting found and grow your business on the go.
Effective Use of social media For Business Growth
An effective social media growth plan requires a strategic approach. Integrating social media in marketing and PR programs increases your leads by building awareness. Here are some tips that will help you get started with social media marketing for your business:
- Pick the right social media platform
Using social media marketing plan to grow your business requires knowing that not every platform is treated equally on the internet. Each one has its own purpose, goals, strengths, and weaknesses. If you pick a social media website, make sure your industry and audience determine it. The right networks to invest in for small businesses are Instagram, Facebook, and LinkedIn.
- Instagram– The purely visual medium lets users share their most interesting photos and videos. Instagram is a great opportunity for building the authenticity of a brand. You can target particular groups by high-value points near your listings. Also, make use of Instagram Live to answer questions of your followers in real-time.
- Facebook- The app connects you with local community groups as well as personal networks. You can easily engage with the audience by commenting on their posts related to local events. Spread out your message with virtual and in-person events. Establish yourself as a thought maker by sharing news from neighborhoods.
- LinkedIn- The network is best for sharing photos and videos along with building your industry reputation. You need to ensure participating and joining relevant industry groups. Post-professional tips, share interesting thoughts and inform the audience about your experience.
If you are unsure about these platforms, use Pinterest, Twitter, or even TikTok. See what your competitor is planning and include that in your social media for business growth plan.
- Set realistic goals
Using social media marketing is tricky! Anyone would love to have 100,000 followers on their Instagram page in just a few months but is that really possible? Do these followers mean success? When you use social media to grow your business, it’s tough to engage and see what is feasible for followers. While creating valuable content, you may hardly spend time on that post, and it only gets a share or two. Is it a good engagement?
Don’t spend much time on worrying about the count of followers. Instead, focus on the engagement of the audience in your post. 100 followers engaged with your business are worth more than 10,000 random followers. Emphasis on acquiring relevant followers in your community, not just anyone. Buying “fake followers” to boost your numbers is a quick fix, not a long-term solution. That is a bad way to represent your business on social media platforms. Instead, let your business grow organically and gain the right followers.
- Learn best practices to maintain a consistent voice
The key to learning great social media strategies on every platform is TIME. Using social media for business growth doesn’t give results overnight. Each platform has its way of connecting with the audience. Well, the best way to grab these tools is to analyze the competitors and similar brands in the industry. Give your business some time to figure things out! Something that works for someone else might not work for you. Then, create a plan to grow your business, evaluate the outcomes and adjust things over.
Social media marketing is ever-changing; it may take time to find errors. Social media plays a crucial role in the leadership approach, amplifying your content marketing and PR initiatives by exposing the content to a broader audience. This will increase your credibility and establish your name through third-party validation. For example, share your recent New York Times placement with your followers. Maintaining a brand persona serves as the foundation for social media conversions.
- Share to engage
You can use various social media tools to post your content. This way, you will get time to engage with the consumers rightly. Most people think replying to comments is all that is needed. But the truth is focusing on each social account builds your own community. This allows specific people to connect with your brand and each other as well. Now, going out with it is your choice but firstly, create a refined space for them to engage.
Your audience can be anything, maybe a car enthusiast looking for expert tips, first-time homebuyers looking for a loan, or anyone. Whoever they are, you need to put in the time and get to know them as individuals. Then, find new creative ways to grow your business and help the audience simultaneously. If you are doing all this, you will surely build a consistent group of followers who love your work and support your business.
- Track your progress
How you measure your business growth depends upon your set goals. Using social media for business growth is very individual. Your follower count doesn’t matter; keep an eye on likes, mentions, clicks, impressions, shares, comments, and direct messages. Pick the metrics and set your progress goal. You can watch them all and see if you are working in the right direction. If now, change your marketing strategies. Make sure to check every point at regular intervals. With a strong brand voice, you can spread your content across social media channels to your audiences and develop their interests.
Wrapping Up
All of this may seem overwhelming at first, but breaking down the process in steps will help you use social media for business growth. The above-mentioned marketing tools are trending in 2022; use them and analyze the results. Monitor your website traffic coming from social media platforms and see engagement on each post. You can grow your business and leave a strong impact on the audience by following these tips. Make sure to track and measure the results regularly. This will help make necessary improvements down the road and increase your ROI further.
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Author Bio:
Scorpion is the leading provider of technology and marketing services helping local businesses thrive. Scorpion offers services and technology to help small businesses with SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more.
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