How to Incorporate Surprise Elements in Your Exhibition Stand

How to Incorporate Surprise Elements in Your Exhibition Stand

Exhibitions are an integral part of branding and sales. Your goal is to stand out from the crowd and get noticed, and a good way to do it is to incorporate surprise elements at your booth. Whether you’re launching a new product or promoting your brand, drawing attention to your exhibition stand with unique features is a surefire way to leave a lasting impression on attendees. 

Here’s how you can design an exhibition stand that will wow visitors and make for memorable moments. 

Think Beyond the Basics 

As exciting as exhibitions can be for showcasing products or services, it’s easy to fall into the trap of designing a basic display that looks like all the others. This is why it’s important to think beyond just displaying brochures and banners when creating an exhibition stand. Done right, you can trust that visitors will appreciate it. 

Opt for a Unique Design 

Your exhibition stand should be eye-catching in order to draw people in. Try something that hasn’t been done before, like an interactive projection installation or a live demonstration of the product. A unique design can also help you make use of any available space and create more room for activities, such as games and competitions that are sure to attract attention. 

Engage With Attendees 

Remaining engaged with attendees is key to leaving an impression on them. When you design an exhibition stand, think about how you can interact with them directly. For instance, consider designating a ‘touchpoint’ area where visitors can easily ask questions or get hands-on experience with a product before they leave. 

In addition, you can present interactive demos, useful giveaways or even have staff members walk around to talk directly to visitors and create an atmosphere of engagement. 

Make Use of Technology 

Try using interactive displays or tablets that showcase your products in an interesting way. You can also put up games and quizzes on screens to attract people as they pass by. If you want to hit two birds with one stone, ask visitors to fill out surveys on tablets for some market research. Doing so will not only keep them engaged but it’s also a great way for you to collect valuable data about their reaction to your brand. 

Create Surprises 

As if you haven’t surprised your visitors yet, you can think outside the box and come up with something more unique. People love surprises, so how about having a hidden prize draw that’s revealed as people move around the stand? Or, have attendees answer questions on tablets and then reward them with a small gift. If you’re introducing a new product, consider ‘teasing’ its features during the event and creating an atmosphere of anticipation. 


Exhibitions can be an effective way to promote your brand and make memorable moments, especially if you incorporate unique elements into your design. With careful planning and some creative ideas, you can ensure that visitors leave your stand feeling impressed and enthused about what they experienced.

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