Read exclusive facts unavailable elsewhere about Alissa Heinerscheid LinkedIn to know her current role, personal, and private life.
Alissa Heinerscheid had gone through a journey facing all odds of the business and believed in making bold choices; the business has to make tough decisions to move forward, and there will be people who will resist changes and who don’t move on with time.
Recently, Alissa made a piece of the trending news in the United States and Canada due to her bold marketing strategy. Let’s check about Alissa Heinerscheid LinkedIn.
Alissa Heinerscheid’s Wiki:
Alissa was born on 4th/March/1984 to Lisa Long and Douglas Bruce Gordon in Rancho Santa Fe, CA, USA. She is 39-years, 1-month, and 24-days old. She was married to Henry Charles Heinerschied (her college mate from Harward). The couple have three kids.
Alissa’s personal details:
Her full name is Alissa Gordon Heinerscheid. Alissa is a Christian and of white ethnicity. She is a citizen of the USA. Alissa has brown eyes and hair color. Alissa weighs approximately 60 Kg and is 5 feet and 7 inches tall.
Alissa Heinerscheid Salary, early life and education:
Alissa’s hometown is Rancho Santa Fe. She attended Groton School. Alissa completed her BA (English and Literature) from Harward University and her MBA (Marketing) from The Wharton School.
Let’s check about Alissa’s salary further below. She started her career in 2006 as a senior associate at Tapestry Networks. In 2013, she was Associate Brand Manager at Johnson & Johnson; VP of Direct to Customer Marketing at Anheuser-Busch in 2015, and finally took up the role of VP of Marketing at Bud Light in 2022.
About Bud Light:
Alissa Heinerscheid LinkedIn details are given further below. Bud Light was launched in 1982 under the brand name Budweiser Light. Later, it was branded as Bud Light. As the name suggests, Bud Light which made it a suitable drink for any occasion and for men, women, and grownups above the age of 18-years!
The popularity of Bud Light:
The Bud Light drink became popular as it had low effects of getting high but elevated the mood. Hence, it was preferred by WOMENS. However, as time passed, Alissa Heinerscheid LinkedIn pages and Bud Light marketing did not involve humor (or) anything that attracted youngsters, WOMEN, and people who like to party out! Hence, Bud Light, a well know brand, was declining in popularity and became known as a ‘fratty setting,’ indicating the drink is suitable for boring people.
Plans to bring up the brand:
In her podcast approximately a month ago, Alissa said that when she took over as a VP of marketing, she clearly knew what her job was. If Bud Light does not attract young drinkers, bud light will have no future. Alissa Heinerscheid LinkedIn audience knew that she was keen on further evolving and elevating Bud Light. For Alissa, it meant shifting the tone, bringing inclusivity, and campaigning the brand to attract more WOMEN.
Marketing strategy of Alissa:
Bud Light partnered with Dylan Mulvaney to market Bud Light to attract enthusiastic, adventurous young people who like partying. Dylan Mulvaney is an influential transgender. On 3rd/April/2023, Bud Light sent promotional cans featuring the face of Mulvaney. Mulvaney was also seen promoting Bud Light on social media.
Response from the company and social media:
Alissa has taken a leave from the office amid Alissa Heinerscheid LinkedIn criticisms. Several sources reported that Todd Allen, the VP of marketing of Budweiser Global, will replace her. On LinkedIn, 21+ pages were discussing Alissa’s marketing strategy. The LinkedIn pages attracted thousands of comments, including criticism that Mulvaney is not a woman and should not be promoting Bud Light for women. At the same time, thousands of people supported LGBTQ+, Lesbians, and Alissa’s work.
After Alissa stepped back as VP of marketing, Bud Light reportedly invested heavily in marketing.
Social media links:
People started nationwide boycotting Bud Light. Within a week, it lost approximately 40% of its customers and $5 billion in revenue! People staged a protest against Bud Light partnering with Mulvaney. Bud Light’s CEO released a public statement that they do not support racism. But, it was criticized because it included sentences that looked like an advertisement promoting Bud Light.
Were Alissa’s actions getting discussed on LinkedIn reviews informative? Please comment on Alissa’s Podcast.
Alissa Heinerscheid LinkedIn – FAQ
Q1. How much is Alissa’s salary?
Alissa’s annual salary is approximately $431,345.
Q2. How much is the net worth of Alissa?
Approximately $2 million.
Q3. What other factors added to her step back as Bud Light VP (marketing)?
Alissa stepped back as VP of marketing after her statements in a recent podcast.